BA (Hons) Digital Media Production*

Digital Media Production 2011 

COURSE OVERVIEW

Digital technology is part of our daily lives. As a media designer you have the ability to make that experience better by guiding, surprising and even entertaining users. This course takes you to the forefront of digital media production whether that’s creating viral marketing, an intuitive DVD menu, motion graphics for advertising, publishing for the iPad, or promoting the latest film online.

 

The course stresses the importance of communication so that design and content are a creative and relevant answer to professional briefs. You’ll be challenged to use strong conceptual thinking across a broad range of digital media technologies including video, sound, streaming media, 3D computer graphics, viral and performance video.

 

You’ll also have the chance to work in new media companies where you can develop your own specialism and pursue your career aspirations.

*subject to validation

 

RESOURCES

· A core team of nationally and internationally recognised staff who have their own commercial practices.

· Guest speakers, visiting lecturers and industry professionals who bring a wide spectrum of specialist experience to the course.

· A dedicated computer suite and studio space with edit suites.

· Extensive e-learning facilities, social networking sites and blogs to enrich the learning experience.

 

YEAR 1

Year 1 of the course is designed to develop a range of skills in new technology and provide a foundation to help you to put your ideas into practice.

· You’ll learn about the history of both new media and its relationship to contemporary culture.

· You’ll develop your knowledge of the industry through lectures, seminars, tutorials and specially arranged educational visits.

 

YEAR 2

In Year 2 you will focus on industry-based projects using the creative and technological problem-solving skills developed in Year 1.

· You’ll be encouraged to take charge of your own creative and career development.

· You’ll research innovative solutions to new media issues.

· You’ll develop personal objectives and projects, working individually or as part of a team.

 

YEAR 3

Year 3 allows you to refine your existing practice, develop new skills and reflect upon experience gained during previous study.

· You’ll be encouraged to develop as an independent thinking, creative decision maker able to lead rather than respond to industry trends.

· You’ll extend your knowledge and skills through extensive research and critical reflection.

· You’ll be asked to demonstrate understanding of a complex body of knowledge and practice, some of which may be at the current boundaries of the discipline.

 

This course is currently offered as a Foundation Degree with BA Top-Up option. We propose to offer the course as a BA (Hons) Degree from 2012 (subject to validation).

 

Digital Media Production 2011

 

INTERVIEWS AND PORTFOLIOS

An interview is your opportunity to demonstrate your commitment and self-motivation. We will be happy to discuss aspects of the course, talk about your own aspirations and to answer any questions you might have; we see it as a positive, two-way process. We would like to see some sort of portfolio or showreel, sketchbooks or any other ideas or projects which can demonstrate your interests in digital media, design and visual culture.

 

WHAT WE LOOK FOR

Above all else we value your individual creativity and enthusiasm. We look for people who can work in a team to provide innovative, exciting and professional solutions to a range of challenges. We do not necessarily require any prior knowledge of new technology or its implementation; what we are looking for is your enthusiasm and willingness to learn. Some experience of digital applications (e.g. Flash, Maya, Premiere, Final Cut, Photoshop, or After Effects) and their implementation is useful to indicate your aptitude but this is not a requirement as all basic skills are taught on the course.

 

STUDY TIME

Study is divided across taught hours, studio and/or work environment time, and independent study. Excellent professional and technical support is available and students are encouraged to experiment and work collaboratively on self-initiated projects. We expect students to spend an average of 40 hours per week on their studies, although it is likely that these hours will vary throughout the academic year.

 

A CLOSER LOOK AT THIS COURSE
More student work, together with a look at our studios, recent projects, exhibitions, industry links and details of our course staff, can all be viewed in the ‘Showcase’ for this course. 

 

COURSE LEADER

Phil Beards

CONTACT

Admissions

Tel: 01202 363228/363225

Email: admissions@aucb.ac.uk

 

Digital Media Production 2011