BA (Hons) Arts and Event Management
Organised by Chloe Aldridge, Scarlett McGrath and Lucy
Woodbridge.
COURSE OVERVIEW
Events don’t just happen. Art exhibitions, theatrical productions, music gigs and fashion shows need skilful, creative people to make them a reality. In this course you’ll develop the knowledge, skills and understanding to put on successful events. We’ll help you develop as a successful arts manager, able to work at the forefront of the arts and creative industries.
Theory, technique and practice will underpin each year of study. To replicate the team nature of professional arts and event management, you’ll work together on briefs to devise, develop and deliver an arts event each year. You’ll develop the creative, business and technical skills to become a successful arts and event management professional. As the course develops you’ll discover your own specialist interests and have the satisfaction of seeing the events you organise go ‘live’.
RESOURCES
· All our tutors have professional experience in arts management, cultural entrepreneurship and arts and cultural policy.
· We have regular visits from creative industry professionals with specific areas of expertise.
· We provide the resources you would expect to find in a real arts or events business, including a dedicated telephone network.
· You’ll be able to work with equipment sourced specifically for your live projects: lighting, sound, projection, staging and exhibition materials.
· You’ll visit relevant professional organizations and creative businesses, as well as events, festivals and exhibitions also take place.
· You’ll have opportunities to volunteer, network and take part in the arts in the local area.
YEAR 1
Year 1 develops a wide range of ‘operational’ arts management skills.
· You’ll attend lectures, seminars and a series of technical workshops including design, blogging, lighting and sound.
· You’ll be introduced to the underlying principles of business, finance, accountancy, human resource management, marketing, health and safety, legal and insurance issues – all from a creative perspective.
· You’ll also gain an understanding of the range of roles and career opportunities within arts management.
YEAR 2
Year 2 will develop your research and project management skills as you continue to plan and develop live projects.
You’ll experience professional arts management through a six-week placement within a relevant arts organization. This should increase your confidence and confirm the direction you wish to go in.
In the past, many students have built a working relationship with their ‘work placement host’ and continue to work with them long after the placement has finished.
YEAR 3
Year 3 is more strategic and entrepreneurial – as well as working on your final major live project, you will also take a broader view of the long term planning and development of arts organisations.
· You’ll develop a specific interest through an extended academic study.
· You’ll learn to manage complexity, uncertainty and diversity, to develop a more in-depth understanding of arts project management.
· You’ll work as ‘consultants’ to an arts organization, recommending new areas of work, solutions to problems and developmental ideas.
· You’ll develop your own business plan for a creative business - for the last two years students have won the regional ‘Business Plan Challenge’

INTERVIEWS AND PORTFOLIOS
Interviews are an opportunity for you to demonstrate to us your self-motivation and commitment to arts management. You will use your exceptional communication skills to show your initiative and to demonstrate your experience and passion for organising events and your natural ability and desire to ‘make things happen’.
We don’t expect to see large portfolios of your creative work, but we like to see examples of written work, films and photos of any event you have been involved in, and some evidence of team work. We also expect you to demonstrate your interest in a broad range of contemporary arts and cultural practice. We sometimes offer places without interview to applicants who can clearly demonstrate their suitability for the course in their application.
WHAT WE LOOK FOR
We look for students who display a commitment to a career in arts management and applicants who can talk to us passionately about their interest in the arts. You will need initiative, critical ability, creativity, problem solving abilities and to be a strong team player. Students need to be self motivated, resilient and organised with an eye for detail. You will also need to be a good ‘all rounder’ not afraid of a challenge and to have very strong communication skills. A good sense of ‘what works’ in the arts is desirable as is an understanding of the range of arts roles that exist – from socially inclusive practice to commercially viable projects. We are looking for people with a broad range of arts interests from fashion to music, visual arts to circus.
STUDY TIME
Study is divided across taught hours, studio and/or work environment time, and independent study. Excellent professional and technical support is available and students are encouraged to experiment and work collaboratively on self-initiated projects. We expect students to spend an average of 40 hours per week on their studies, although it is likely that these hours will vary throughout the academic year.
A CLOSER LOOK AT THIS COURSE
More student
work, together with a look at our studios, recent projects,
exhibitions, industry links and details of our course staff, can
all be viewed in the ‘Showcase’ for this
course.
COURSE LEADER
Marie Brennan
CONTACT
Admissions
Tel: 01202 363228/363225
Email: admissions@aucb.ac.uk

- Mode of Study: Full-time
- Course Duration: 3 years
- Institution Code: A66
- UCAS Code: WN12
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- Entrance and Other Requirements
- Application and Interview
- Portfolio Guidelines
- Course FAQs
- Fees
- Open Days
- View Student Work
- Arts and Event Management Showcase
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