Live Projects with Industry
Professional Training
Successful advertising, marketing and PR agency, Aylesworth Fleming who provide account management, creative, studio, production, new media and PR services for local, national and international clients link-up with the Arts University College at Bournemouth for their staff training needs.
Personally tailored print and graphic courses benefit both contract and freelance creative staff working for Aylesworth Fleming. Quality bespoke training has included MAC OSX, Adobe design packages including Acrobat, InDesign and Photoshop.
After an initial consultation with Aylesworth Fleming to assess their requirements, the University College’s Professional Trainer structures a training plan designed to integrate with current working practice. In the first instance, training is provided for Studio Managers and the Creative Team, cascading to the Brochure and Advertising Teams to ensure that all the design methodology is reflected throughout the practice. Training often takes place at Aylesworth Fleming’s offices with, on occasion, small groups coming along to the University College for their individual course. Full training handouts are provided along with a help-line advice service plus the opportunity of after-training support. A cost effective way getting a project off the ground has been to combine training with working on a live commercial project. The tailored training has ensured maximum gain from the courses provided.
Banyards Landscapes
Garden Design Project
Banyards Ltd of Wimborne, Dorset are professional landscape specialists, members of the Arboricultural Association and British Association of Landscape Industries.
Linking up with BA (Hons) Illustration students at the Arts University College at Bournemouth, Banyard’s sponsored a competition to design a landscaped garden area. Working closely with students planning for their designs, they offered advice and guidance on the species of plants that would work well together. Final designs were displayed for judging and the three winners were presented with unique glass paperweights, containing a garden image, donated by Banyards.
Banyard’s installed the winning designs and supplied plants for the garden which has now matured into a popular meeting and relaxing area, known as the Quad Garden, in the grounds of the University College.
BournemouthBorough Council,
BournemouthInternational Centre
Ideas to re-vamp areas of the BIC
Steve Smith, Head of Finance and Operations for Bournemouth Borough Council’s Bournemouth International Centre set a competition and project for BA (Hons) Three Dimensional Design third year students to re-design parts of the interior of the BIC.
The brief formed part of an on-going refurbishment programme at the BIC to expand the exhibition space and increase the volume of the main concert venue. For the project, students generated creative design solutions and the winning design for the exterior, box office and reception areas was awarded £200. Steve Smith was delighted with the designs and The Arts University College at Bournemouth was commended for the high quality of submissions.
The scale and potential offered by the live brief meant that the students came up with some exciting proposals and at the same time gained valuable work experience.
Dorset Business and Borough of Poole
SingaporeTrade Mission
FdA Interactive Media students displayed their talent in preparing a multi media presentation for the joint trade mission visit to Singapore by Dorset Business and the Borough of Poole.
Chief Executive of Dorset Business, Peter Scott said, “I express my sincere appreciation for the invaluable support provided. The multi-media presentation was exceptional and a valuable ‘calling card’ at the trade mission. The professionalism of the students are testimony to the resources within the Arts University College at Bournemouth.”
Peter Wheelhouse, Economic Development Manager, Borough of Poole, said, “I would like to express my thanks to FdA Interactive Media students for the excellent multi-media presentation they prepared to support the Singapore Trade Mission. The talent and professionalism of the students was clear to see both in terms of the way in which they approached the project and the quality of the final product. The combined DVD and interactive CD-ROM proved to be a ‘hit’ with those to whom it was presented in Singapore and the members of the trade delegation who travelled with us. The work also reflects very well on the team at the University College and the approach to teaching this subject. I would have no hesitation in working with you again on similar projects in the future. Congratulations on an excellent piece of work.’
ImageXL
ArtsUniversity College at Bournemouth Library : Universal Access by Design
Local print company ImageXL who design and produce large format graphics have linked with the Arts University College at Bournemouth to produce signage that will complete an innovative design project for the AUCB Library.
The new display signs came about thanks to BA (Hons) Graphic Design student, Jason Healey, who graduated from the AUCB in 2003. Jason’s Final Major Project looked at the way individual labelling was used in the Library and he designed a new system that provides colours, to indicate the-course area, and symbols to link courses and areas of book stock A focus group gave such positive feedback that the system has been adopted with funding received from the Government’s Aim Higher, Widening Participation initiative. Students find the user-friendly signage integrates well and is accessible to everyone.
Siemens
Traffic Technology Project
Poole based Siemens Traffic turned its attention to the visual arts and sponsored students studying for a Foundation Degree in Professional Photography. The students were set a special project to produce new and exciting images of traffic and traffic technology throughout the UK.
The project involved 25 students capturing images of a range of traffic scenes, road users, systems and equipment, on behalf of Siemens. This challenged students to create unique images with a prize awarded for the best judged work in the three categories.
Siemens Traffic’s Marketing Manager, Colin Baker said, “We believe in encouraging and facilitating such activity, to help towards improving educational opportunities in art, design and media.”
The strengths of the Arts University College at Bournemouth are found in the specialist nature of the courses on offer and through important links with industry the students gain valuable professional skills of the working environment.
